Social Shopping: Creating Harmony Between Website and Social Media

Description 

Join us for a webinar on August 23, 2017 at 2:00 p.m. EDT

Today’s consumers are fully engaged in the world of digital commerce. These shoppers are driving the mobile revolution and are searching, browsing, and buying in whole new ways.  This digital discovery is happening on traditional websites, marketplaces, and social networks, and can take the form of display advertising, video, referrals, and text ads.  From branding and content to conversions and measurements, a harmonious media and marketing strategy is the only answer for pulling together your website and social properties.  

Join us as we define the basics of social commerce, highlight the biggest social players, outline website and social goals, and walk you through a real-world plan to get you inspired!

 

 

About the speaker 
Richard Sexton

Richard Sexton is Chief Product Officer for MicroD, a leader in integrated online product presentation, websites, eCommerce, and EDI solutions for the home furnishings industry.  Richard has over 20 years experience in retail and digital technology, beginning with a local art and furniture gallery he started in Charlotte, NC in 1996. This business, which went online in 1998, eventually became Carolina Rustica, an early leader in internet retail technology within the home furnishings sector.  He sold the business to Mattress USA Inc. in 2012 and remained as president until early 2015. Since then, Sexton has been helping other companies with their eCommerce and digital strategies specializing in website usability, conversion rates and SEO.  In his most recent role prior to joining MicroD, he was the Vice President of Member Engagement at AAA Carolinas, where he optimized membership growth and retention through digital innovation. Sexton has also been a featured presenter at various industry conferences including, IRCE, eTail, HFA, NEMOA, and many others.  He has written articles for various industry and eCommerce publications.  Sexton holds a Master of Management degree from the Kellogg School of Management at Northwestern University.